A few years ago, Nokia represented the most successful cell phone business in the whole world, manufacturing and selling millions of devices, being known for their durability, strength and versatility of use, therefore, they were the kings of the featured phones, making reference to a relation between devices existing back in the day, and the ones existing now.
At that time, cell phones as personal devices were only that, portable phones with other minimum capabilities, like calendar, calculator, one or two games, and in the best of cases a camera, which was included at the last stage, before the existing of cell phones with internet connection, app markets, and processors similar on computer, making them called smart phones.
When Nokia was the king of business
To begin with, Nokia is a Finnish company with two approaches of business, one that was focused on the manufacturing and cell phone distribution, being the most influential enterprise in this sector globally, and the one, still existing nowadays; it focuses on network and communication technologies, where Nokia is still standing as one of the leaders, due to its solutions on this sector.
In the same way, from 1998 to 2011, Nokia was the absolute leader and a reference for other companies, in relation to the mobile phone sector, being known for their quality, durability, and innovation at that time, selling over a billion units during those ages where Nokia was king.
For example, in 1988 Nokia released the 232 model, as the first affordable phone at that time, later on, the 8110 model as an innovation, including a slider design. A few years later, in 1998 it was released the Nokia 5110, which could be remembered by many readers, because there are big chances they owned one back in the day, with exchangeable cases, selling over 125 million units.
Nokia and the pre smart phone era
In the new millennium, Nokia was still being the reference in phones, taking advantage of the advance in technology, and the affordability brought with it, adding new and useful features to phones, which could not be imagined just a few years back, with the insertion of cameras, radios, mp3 players, video recorders, internet capabilities, and other great functions added through years.
In this scenario, Nokia also had great sales, with great phones released to the market, with almost no real competition (only Blackberry), where Samsung, Motorola, Sony Ericsson and other markets had a small influence, and Nokia on the top of it, innovating with every model, and every series released, generating great expectations on the world of communication and technology.
To help achieving all this success and influence, at this stage of the game, Nokia released two phone series, the N and E series, with similar characteristics, regarding functions, construction and quality, with big screens, high resolution cameras with flash (not very common at the time), mp3 players, integrated browsers, and others, only different on general, and business approach.
The birth of a new device
It was the year 2007, and a great event was taking place, Steve Jobs introduced the first Iphone model to the world, with IOS operating system created by Apple, changing without a doubt, the whole world of phone business, for consumers and sellers, with great advantages provided by use of a large multi-touch screen, no physical keyboard, and the chance to download some apps.
On the other hand, by the year of 2008, HTC was releasing its latest model, the HTC Dream, as the first phone with the Android operating system in its guts. So, with the release of this phone the Android era began, introducing a Linux based operating system with plenty of smart functionalities, personalization options and the chance for using the app market to get software.
In direct relation, these two events were stand out, because they marked the path for the new age, regarding to mobile devices and phones, being born the smart phone. So, this type of device was the combination of a phone, an mp3 player, a camera with recording capabilities, a web browser, a GPS, a completely new gaming platform, and the use of apps for specific purposes.
Falling a kingdom and the entry of Microsoft
With the birth of smart phone, Nokia seemed to stay behind, due to the success of the Iphone, and Android phones manufactured by plenty of companies, where Samsung is the absolute leader, to present day. In the same way, the problem of Nokia were not manufacturers, its problem was staying behind, regarding to platform development, and operating systems.
Symbian was the operating system used by Nokia on their devices, becoming less and less used by consumers, because the existence, and advantages offered by IOS and Android, resulting disappeared. In this way, Nokia begin losing its perpetual success, falling until one of the less used brand, after being on the top for years.
Nevertheless, on a strategic move, Nokia decide selling its mobile device department to Microsoft, as union of their technology, Windows Phone Mobile as operating system, and infrastructure. However, the decision results no being the best, due to the very low market share of Lumia devices, and the operating system they work with, not being influential to people, at all.
Nokia and Android as rebirth
As it is seen, the problem of Nokia was always the software, therefore, taking advantage on Microsoft´ move on selling rights to use of the name, the brand is going to come back, from the hand of a new company founded by former directors of Microsoft, it is called HDM Global, with a 500 million dollars investment, because Nokia is still valued by consumers, according to surveys.
So, the plan is brining Nokia back, with the release of two new devices using Android, and with ultimate hardware, to ensure the best performance and a great user experience, involving also a great design, and all the characteristics and good things Nokia was known for, in first place.
These two phones will be released in October, featuring a high quality metallic design, 2k screen resolution (2160×1440 pixels, or double of Full HD), using Android latest version Nougat 7.0, top of the line 4 cores Qualcomm Snapdragon 820 running at 2.8 GHZ, IPS Protection against dust and water (submersible), a great 22.6 Megapixel camera, costing between 500 to 600 dollars.
Due to many failures and mistakes made by Nokia were from software nature, and not hardware, this new strategy seems to give hope to the company, with the move of adding their excellent hardware and quality, a great operating system as Android, having over 1.4 billion users across the world.